Profile Foundation
Correct business information, categories, attributes, hours, contact details and service areas.
Digital Growth
Improve local discovery, customer trust and actions through a properly managed Google Business Profile
A complete local visibility approach covering profile quality, categories, content, reviews, services and performance tracking.
Stronger local visibilityMore calls and directionsBetter trust signalsConsistent business information
Google Business Profile
Connected workflow and performance visibility
01Live Visibility
02Controlled Workflow
03Scalable Delivery
Profile optimisationCategories & servicesPosts & updatesReview managementLocal contentPerformance tracking
Core Capabilities
A complete flagship approach, not a limited service page
Each capability is connected with strategy, users, operations, measurement and continuous improvement.
Services & Products
Structure services, descriptions, products and relevant business information.
Posts & Media
Publish updates, offers, services, events, photos and short-form content regularly.
Review Management
Build a review process and respond professionally to positive and negative feedback.
Local Relevance
Align profile content, website pages and local search intent.
Performance Reports
Track calls, website visits, direction requests, searches and ranking movement.
Connected Workflow
Every stage has a defined action, owner and measurable result
The workflow reduces manual gaps and gives teams clear operational visibility.
Audit
Clear ownership, information and status at every stage.
Optimise
Clear ownership, information and status at every stage.
Publish
Clear ownership, information and status at every stage.
Engage
Clear ownership, information and status at every stage.
Improve
Clear ownership, information and status at every stage.
Business Outcomes
Designed for execution, visibility and continuous improvement
The solution is evaluated by user adoption, turnaround time, information quality and measurable outcomes.
Stronger local visibilityMeasured through adoption and business improvement.
More calls and directionsMeasured through adoption and business improvement.
Better trust signalsMeasured through adoption and business improvement.
Consistent business informationMeasured through adoption and business improvement.
Use Cases
Adaptable to different sectors, audiences and event formats
The same foundation can be configured around your terminology, categories, permissions and reporting needs.
Hospitals & clinics
Therapy centres
Dental practices
Retail stores
Education centres
Multi-location businesses
Implementation
From discovery to launch and measurable improvement
We define priorities, validate the experience, configure workflows, integrate systems and support adoption after launch.
Discovery & planning
Understand the audience, current process, objectives, data and operational constraints.
Design & configuration
Define journeys, content, rules, dashboards and integrations before execution.
Launch & optimisation
Test thoroughly, launch with support and improve using real usage and performance data.
Related Capabilities
Connect this page with the wider SST ecosystem
Start a Discussion
Request a ProposalLet's map the right scope for Google Business Profile
Share your goals, current process, audience and expected outcomes. We will recommend a practical phased approach.